Friday, August 18, 2006
when life gives you lemons
a repeat of the reason for my blogging. . .
a TV show not so long ago continues to inspire me. "the new heroes" aired in PBS last year featuring 14 people from around the world, the social enterpreneurs--that developed their businesses around solutions and resources to the very needy communities they were in.
albina ruiz found a way to address the inefficient garbage collection in peru. there was even a marketplace that had no garbage collection at all. unhealthy garbage festered. she gave the people in that community livelihood by empowering them to collect garbage more efficiently and environmentally safer than the government. now, the people prefer ruiz's services than peru's.
maria teresa leal founded a sewing coop for the very poor women in brazil to work from home and take care of their kids at the same time--recycling scraps of cloth into fashionable quilted fabric with knit and crochet accessories for designer fashion, now exported to europe.
muhammed yunus set up his grameen bank amidst the slums of bangladesh, providing micro-business with loans without collateral to the poorest women. grameen bank has been acknowledged as the single most important development in third world countries in 100 years.
i hope you can check out the site and meet the other 11 of my new heroes, not of wars or weapons, but of creative ideas and determination to change the world. maybe they will inspire you towards something greater, too! everyone has been made for some particular work and the desire for that work has been put into her heart. and aristotle said that "where your talents and the needs of the world cross, there lies your vocation."
my cousin, franco and his friends have founded ADVOCACY--a cause marketing agency that seeks to pursue CSR (Corporate Social Responsibility) initiatives by linking companies with philippine NGOs. all the best to them!
so when life gives us garbage, we must segregate it. when life gives us cloth scraps, we should make a quilt.
how shall we change our world today?
click on the new heroes